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PUBLIC RELATIONS AND ADVERTISING
Publics Limited understands public relations as a management function that invents, grows, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. Public relations as a field have become an important part of the economic, social, and political pattern of life in Nigeria, Africa and many nations.
This includes but not limited to the following:
Public relations also cohabit in business with marketing and merchandising to create the environment in which all selling functions occur.
We see public relations as a player in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or enhance their image. Other public relations clients are educational, social service, and charitable institutions, trade unions, religious groups, and professional societies.
Publics limited as successful public relations practitioners, employs communication arts and persuasion to drive success in our campaigns. In our estimation of what communication arts and persuasion involves, we see the following:
Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. These are where we stand out from the crowd.
Publics limited as your public relations partner/consultant will keep management abreast of variables in the thoughts of various publics (that is, the groups of people whose support is needed to sell the product or service): employees, stockholders, customers, suppliers, dealers, the community, and government. We will counsel management as to the impact of any action or inaction on the behavior of the target audiences.
In this facet of our endeavor, we undertake the following:
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